Rayfish Footwear uses a patented process of bio-customization, which allows you to design your own living, transgenic stingray. Using the DNA on file in our genetic library, you can combine the skin patterns and coloration from dozens of different species. Access the richness of natural selection. Evolve an infinite variety of shoes.
At the Rayfish Footwear labs, nature has already done the design work for us. All we have to do is identify the genes responsible for color and pattern, and implant the synthetic 'supergene' cluster into fetal rays before they are born. As the ray grows and matures, it expresses the predetermined patterns on its skin.
First came mass production, then mass customization. Bio-customization is the next step. Rayfish Footwear harnesses the beauty and variety of nature to create the world's first truly custom sneakers. One fish, one shoe.